Consumer Evaluations of Corporate Altruism: The Role of Company Cost and Social Benefit

Aaron Shine, Samuel G. B. Johnson, Yvetta Simonyan

Research output: Contribution to conference › Paper › peer-review

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The effect of costs versus benefits of CSR efforts on consumers
Shine, A. (PI), Johnson, S. (PI) & Simonyan, Y. (PI)
1/01/20 → …
Project: Other