Consumer empowerment: a Foucauldian interpretation

Avi Shankar, Helene Cherrier, Robin Canniford

Research output: Contribution to journalArticle

149 Citations (Scopus)
Original languageEnglish
Pages (from-to)1013-1030
Number of pages18
JournalEuropean Journal of Marketing
Volume40
Issue number9/10
DOIs
Publication statusPublished - 2006

Cite this