Through an interdisciplinary meta-analysis across over 100 academic articles, we aim to provide generalizable results regarding the impact of various types of front-of-package health labels on consumers' healthiness and tastiness perceptions, product attitudes, ability to identify healthier products as well as purchase intentions, food choice and consumption.
|Publication status||Published - 8 Jun 2019|
|Event||Marketing & Public Policy Conference - Washington, D.C., USA United States|
Duration: 6 Jun 2019 → 8 Jun 2019
|Conference||Marketing & Public Policy Conference|
|Country/Territory||USA United States|
|Period||6/06/19 → 8/06/19|
- Front-of-package labelling
- Healthy consumption
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- Management - Lecturer (Assistant Professor)
- Marketing, Business & Society
- Centre for Business, Organisations and Society (CBOS)
Person: Research & Teaching