Abstract
Through an interdisciplinary meta-analysis across over 100 academic articles, we aim to provide generalizable results regarding the impact of various types of front-of-package health labels on consumers' healthiness and tastiness perceptions, product attitudes, ability to identify healthier products as well as purchase intentions, food choice and consumption.
Original language | English |
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Publication status | Published - 8 Jun 2019 |
Event | Marketing & Public Policy Conference - Washington, D.C., USA United States Duration: 6 Jun 2019 → 8 Jun 2019 |
Conference
Conference | Marketing & Public Policy Conference |
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Abbreviated title | MPPC |
Country/Territory | USA United States |
City | Washington, D.C. |
Period | 6/06/19 → 8/06/19 |
Keywords
- Front-of-package labelling
- Meta-analysis
- Healthy consumption
- Food
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Iina Ikonen
- Management - Lecturer (Assistant Professor)
- Marketing, Business & Society
- Centre for Business, Organisations and Society (CBOS)
Person: Research & Teaching