Original language | English |
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Title of host publication | Elgar Encyclopedia of Consumer Behavior |
Editors | Johanna Gollnhofer, Reto Hofstetter, Torsten Tomczak |
Place of Publication | Cheltenham, U. K. |
Publisher | Edward Elgar Publishing Ltd |
Chapter | 27 |
Pages | 85-88 |
ISBN (Electronic) | 9781803926278 |
ISBN (Print) | 9781803926261 |
Publication status | Published - 2024 |
Abstract
Book information (Consumer downsizing is a chapter within)
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.