Consumer downsizing

Research output: Chapter or section in a book/report/conference proceedingEntry for encyclopedia/dictionary

Abstract

Book information (Consumer downsizing is a chapter within)
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.
Original languageEnglish
Title of host publicationElgar Encyclopedia of Consumer Behavior
EditorsJohanna Gollnhofer, Reto Hofstetter, Torsten Tomczak
Place of PublicationCheltenham, U. K.
PublisherEdward Elgar Publishing Ltd
Chapter27
Pages85-88
ISBN (Electronic)9781803926278
ISBN (Print)9781803926261
Publication statusPublished - 2024

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