Consumer culture theory (and we really mean theoretics): dilemmas and opportunities posed by an academic branding strategy

Eric Arnould, Craig Thompson

Research output: Chapter or section in a book/report/conference proceeding › Chapter or section

119 Citations (SciVal)

Name	Research in Consumer Behavior
Volume	11

Cite this

Consumer culture theory (and we really mean theoretics): dilemmas and opportunities posed by an academic branding strategy. / Arnould, Eric; Thompson, Craig.
Consumer Culture Theory. ed. / R. W. Belk; J. F. Sherry. Oxford, U. K.: Elsevier, 2007. p. 3-22 (Research in Consumer Behavior; Vol. 11).

Research output: Chapter or section in a book/report/conference proceeding › Chapter or section

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