Consumer culture theory (and we really mean theoretics): dilemmas and opportunities posed by an academic branding strategy

Eric Arnould, Craig Thompson

Research output: Chapter or section in a book/report/conference proceedingChapter or section

109 Citations (SciVal)
Original languageEnglish
Title of host publicationConsumer Culture Theory
EditorsR. W. Belk, J. F. Sherry
Place of PublicationOxford, U. K.
ISBN (Print)9780762314461
Publication statusPublished - 2007

Publication series

NameResearch in Consumer Behavior

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