Consumer culture theory (and we really mean theoretics): dilemmas and opportunities posed by an academic branding strategy

Eric Arnould, Craig Thompson

Research output: Chapter in Book/Report/Conference proceedingChapter

82 Citations (Scopus)
Original languageEnglish
Title of host publicationConsumer Culture Theory
EditorsR. W. Belk, J. F. Sherry
Place of PublicationOxford, U. K.
ISBN (Print)9780762314461
Publication statusPublished - 2007

Publication series

NameResearch in Consumer Behavior

Cite this