Consumer culture theory (and we really mean theoretics): dilemmas and opportunities posed by an academic branding strategy

Eric Arnould, Craig Thompson

Research output: Chapter in Book/Report/Conference proceedingChapter

76 Citations (Scopus)
Original languageEnglish
Title of host publicationConsumer Culture Theory
EditorsR. W. Belk, J. F. Sherry
Place of PublicationOxford, U. K.
PublisherElsevier
Pages3-22
ISBN (Print)9780762314461
Publication statusPublished - 2007

Publication series

NameResearch in Consumer Behavior
Volume11

Cite this

Arnould, E., & Thompson, C. (2007). Consumer culture theory (and we really mean theoretics): dilemmas and opportunities posed by an academic branding strategy. In R. W. Belk, & J. F. Sherry (Eds.), Consumer Culture Theory (pp. 3-22). (Research in Consumer Behavior; Vol. 11). Elsevier.