Consumer Creativity

Gry Høngsmark Knudsen; Mario Campana; Kat Duffy; Eric Arnould

doi:10.4337/9781803926278.ch25

Consumer Creativity

Gry Høngsmark Knudsen, Mario Campana, Kat Duffy, Eric Arnould

Research output: Chapter or section in a book/report/conference proceeding › Chapter or section

Abstract

This is the definition of ‘Consumer Creativity’ in the book ‘Elgar Encyclopedia of Consumer Behavior’. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.

Original language	English
Title of host publication	Elgar Encyclopedia of Consumer Behavior
Editors	Johanna Gollnhofer, Reto Hofstetter, Torsten Tomczak
Place of Publication	Cheltenham, U. K.
Publisher	Edward Elgar Publishing Ltd
Chapter	25
Pages	76-80
ISBN (Electronic)	9781803926278
ISBN (Print)	9781803926261
DOIs	https://doi.org/10.4337/9781803926278.ch25
Publication status	Published - 13 Jun 2024

Publication series

Name	Elgar Encyclopedias in Business and Management

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.4337/9781803926278.ch25

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Consumer Creativity. / Høngsmark Knudsen, Gry; Campana, Mario; Duffy, Kat et al.
Elgar Encyclopedia of Consumer Behavior. ed. / Johanna Gollnhofer; Reto Hofstetter; Torsten Tomczak. Cheltenham, U. K.: Edward Elgar Publishing Ltd, 2024. p. 76-80 (Elgar Encyclopedias in Business and Management ).

Research output: Chapter or section in a book/report/conference proceeding › Chapter or section

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Consumer Creativity

Abstract

Publication series

UN SDGs

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