Consumer Creativity

Gry Høngsmark Knudsen; Mario Campana; Kat Duffy; Eric Arnould

doi:10.4337/9781803926278.ch25

Consumer Creativity

Gry Høngsmark Knudsen, Mario Campana, Kat Duffy, Eric Arnould

Research output: Chapter or section in a book/report/conference proceeding › Entry for encyclopedia/dictionary

Abstract

This is the definition of ‘Consumer Creativity’ in the book ‘Elgar Encyclopedia of Consumer Behavior’. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.

Original language	English
Title of host publication	Elgar Encyclopedia of Consumer Behavior
Editors	Johanna Gollnhofer, Reto Hofstetter, Torsten Tomczak
Place of Publication	Cheltenham, U. K.
Publisher	Edward Elgar Publishing Ltd
Chapter	25
Pages	76-80
Number of pages	5
ISBN (Electronic)	9781803926278
ISBN (Print)	9781803926261
DOIs	https://doi.org/10.4337/9781803926278.ch25
Publication status	Published - 14 Jun 2024

Publication series

Name	Elgar Encyclopedias in Business and Management

Keywords

Consumer creativity
Consumer skills
Idea generation
Marketplace
Self-expression

ASJC Scopus subject areas

General Economics,Econometrics and Finance
General Business,Management and Accounting
General Psychology
General Social Sciences

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.4337/9781803926278.ch25

Cite this

Consumer Creativity. / Høngsmark Knudsen, Gry; Campana, Mario; Duffy, Kat et al.
Elgar Encyclopedia of Consumer Behavior. ed. / Johanna Gollnhofer; Reto Hofstetter; Torsten Tomczak. Cheltenham, U. K.: Edward Elgar Publishing Ltd, 2024. p. 76-80 (Elgar Encyclopedias in Business and Management ).

Research output: Chapter or section in a book/report/conference proceeding › Entry for encyclopedia/dictionary

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KW - Idea generation

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Consumer Creativity

Abstract

Publication series

Keywords

ASJC Scopus subject areas

UN SDGs

Access to Document

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