Consumer Choices around Corporate Giving: Should Companies Prioritise Aid to the Most Effective Causes?

Aaron Shine, Yvetta Simonyan, Samuel G. B. Johnson

Research output: Contribution to conference › Paper › peer-review

1 results

Active
Unconventional Marketing offers/opportunities and giving/helping behaviour
Simonyan, Y. & Smith, C.
1/07/18 → …
Project: Other