Consumer Choices around Corporate Giving: Should Companies Prioritise Aid to the Most Effective Causes?

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 6 Jul 2023
Event	Academy of Marketing - University of Birmingham, Birmingham, UK United Kingdom Duration: 4 Jul 2023 → 6 Jul 2023 https://academyofmarketing.org/am2023-conference/

Conference	Academy of Marketing
Country/Territory	UK United Kingdom
City	Birmingham
Period	4/07/23 → 6/07/23
Internet address	https://academyofmarketing.org/am2023-conference/

Cite this

@conference{4139acdf1e534839b05d126f1373c1b5,

title = "Consumer Choices around Corporate Giving: Should Companies Prioritise Aid to the Most Effective Causes?",

author = "Aaron Shine and Johnson, {Samuel G. B.} and Yvetta Simonyan",

year = "2023",

month = jul,

day = "6",

language = "English",

note = "Academy of Marketing ; Conference date: 04-07-2023 Through 06-07-2023",

url = "https://academyofmarketing.org/am2023-conference/",

}