Projects per year
This project explores 2 contrasting approaches to corporate giving; distribution vs prioritisation, and their effects on consumer choice. Across 3 studies, we find evidence for our main hypothesis that consumers typically prefer companies which distribute aid across different social causes over those that give priority to a single cause. This is likely due to perceptions of a greater positive impact. However, in studies 2 & 3 when priority is given to the most ‘effective’ cause, the preference for a distributive approach is minimised – but still existent
|Publication status||Published - 11 Nov 2022|
|Event||Society of Judgement and Decision Making - University of California, San Diego, Rady School of Management, San Diego, USA United States|
Duration: 10 Nov 2022 → 12 Nov 2022
|Conference||Society of Judgement and Decision Making|
|Country/Territory||USA United States|
|Period||10/11/22 → 12/11/22|
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- 1 Active
Simonyan, Y. & Smith, C.
1/07/18 → …