Projects per year
Abstract
This project explores 2 contrasting approaches to corporate giving; distribution vs prioritisation, and their effects on consumer choice. Across 3 studies, we find evidence for our main hypothesis that consumers typically prefer companies which distribute aid across different social causes over those that give priority to a single cause. This is likely due to perceptions of a greater positive impact. However, in studies 2 & 3 when priority is given to the most ‘effective’ cause, the preference for a distributive approach is minimised – but still existent
Original language | English |
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Publication status | Published - 11 Nov 2022 |
Event | Society of Judgement and Decision Making - University of California, San Diego, Rady School of Management, San Diego, USA United States Duration: 10 Nov 2022 → 12 Nov 2022 https://sjdm.org/programs/2022-program.pdf |
Conference
Conference | Society of Judgement and Decision Making |
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Abbreviated title | SJDM |
Country/Territory | USA United States |
City | San Diego |
Period | 10/11/22 → 12/11/22 |
Internet address |
Fingerprint
Dive into the research topics of 'Consumer Choices around Corporate Giving: Should Companies Prioritise Aid to the Most Effective Causes?'. Together they form a unique fingerprint.Projects
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The effect of costs versus benefits of CSR efforts on consumers
Shine, A. (PI), Johnson, S. (PI) & Simonyan, Y. (PI)
1/01/20 → …
Project: Other