Constructing my online self: Avatars that increase self-focused attention

Asimina Vasalou, Adam N. Joinson, Jeremy Pitt

Research output: Chapter in Book/Report/Conference proceedingConference contribution

40 Citations (Scopus)

Abstract

Three studies investigated whether users' strategies for customising online avatars increase their self-focused attention, also known as private self-awareness. Study 1 showed that a high number of users adapt their avatars toreflect their own appearance. Study 2 demonstrated that users who perceive their avatars to be similar to their own appearance experience as a result heightened private self-awareness. In Study 3, private self-awareness pervadedsocial interaction taking place over time when users with representative avatars, compared to a control group, reported increased private self-awareness. Drawing from research in interpersonal communication, we suggest that avatars which increase their owners' self-focus may have an influence on online behavior in the context of social computing.

Original languageEnglish
Title of host publicationConference on Human Factors in Computing Systems - Proceedings
Pages445-448
Number of pages4
DOIs
Publication statusPublished - 2007
Event25th SIGCHI Conference on Human Factors in Computing Systems 2007, CHI 2007 - San Jose, CA, USA United States
Duration: 28 Apr 20073 May 2007

Conference

Conference25th SIGCHI Conference on Human Factors in Computing Systems 2007, CHI 2007
CountryUSA United States
CitySan Jose, CA
Period28/04/073/05/07

Keywords

  • Avatars
  • Interpersonal communication
  • Self-awareness

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    Vasalou, A., Joinson, A. N., & Pitt, J. (2007). Constructing my online self: Avatars that increase self-focused attention. In Conference on Human Factors in Computing Systems - Proceedings (pp. 445-448) https://doi.org/10.1145/1240624.1240696