Constructing consumer responsibility: exploring the role of corporate communications

Robert Caruana, Andrew Crane

Research output: Contribution to journalArticle

76 Citations (Scopus)

Abstract

This article examines the role of corporations in constructing the nature, meaning and implications of 'consumer responsibility'. It draws on a theoretical framework that elaborates how objects, subjects and concepts are configured in organizational discourse. Using critical discourse analysis, it reveals how consumer responsibility is organized into meaningful cultural knowledge through corporate communications. The findings suggest that such communications rely on strategic juxtapositions that offer a morally unconflicting concept of consumer responsibility that is facilitative of market choice.

LanguageEnglish
Pages1495-1519
Number of pages25
JournalOrganization Studies
Volume29
Issue number12
DOIs
StatusPublished - Dec 2008

Fingerprint

Communication
Industry
Corporate communications
Consumer responsibility
Theoretical framework
Nature
Cultural knowledge
Critical discourse analysis
Organizational discourse

Keywords

  • Consumer responsibility
  • Corporate communications
  • Corporate social responsibility
  • Discourse
  • Morality
  • Power
  • Responsible tourism

Cite this

Constructing consumer responsibility : exploring the role of corporate communications. / Caruana, Robert; Crane, Andrew.

In: Organization Studies, Vol. 29, No. 12, 12.2008, p. 1495-1519.

Research output: Contribution to journalArticle

@article{42a37c4b732d4f5ca0f7f164b8137453,
title = "Constructing consumer responsibility: exploring the role of corporate communications",
abstract = "This article examines the role of corporations in constructing the nature, meaning and implications of 'consumer responsibility'. It draws on a theoretical framework that elaborates how objects, subjects and concepts are configured in organizational discourse. Using critical discourse analysis, it reveals how consumer responsibility is organized into meaningful cultural knowledge through corporate communications. The findings suggest that such communications rely on strategic juxtapositions that offer a morally unconflicting concept of consumer responsibility that is facilitative of market choice.",
keywords = "Consumer responsibility, Corporate communications, Corporate social responsibility, Discourse, Morality, Power, Responsible tourism",
author = "Robert Caruana and Andrew Crane",
year = "2008",
month = "12",
doi = "10.1177/0170840607096387",
language = "English",
volume = "29",
pages = "1495--1519",
journal = "Organization Studies",
issn = "0170-8406",
publisher = "Sage Publications",
number = "12",

}

TY - JOUR

T1 - Constructing consumer responsibility

T2 - Organization Studies

AU - Caruana, Robert

AU - Crane, Andrew

PY - 2008/12

Y1 - 2008/12

N2 - This article examines the role of corporations in constructing the nature, meaning and implications of 'consumer responsibility'. It draws on a theoretical framework that elaborates how objects, subjects and concepts are configured in organizational discourse. Using critical discourse analysis, it reveals how consumer responsibility is organized into meaningful cultural knowledge through corporate communications. The findings suggest that such communications rely on strategic juxtapositions that offer a morally unconflicting concept of consumer responsibility that is facilitative of market choice.

AB - This article examines the role of corporations in constructing the nature, meaning and implications of 'consumer responsibility'. It draws on a theoretical framework that elaborates how objects, subjects and concepts are configured in organizational discourse. Using critical discourse analysis, it reveals how consumer responsibility is organized into meaningful cultural knowledge through corporate communications. The findings suggest that such communications rely on strategic juxtapositions that offer a morally unconflicting concept of consumer responsibility that is facilitative of market choice.

KW - Consumer responsibility

KW - Corporate communications

KW - Corporate social responsibility

KW - Discourse

KW - Morality

KW - Power

KW - Responsible tourism

UR - http://www.scopus.com/inward/record.url?scp=58149483589&partnerID=8YFLogxK

UR - http://dx.doi.org/10.1177/0170840607096387

U2 - 10.1177/0170840607096387

DO - 10.1177/0170840607096387

M3 - Article

VL - 29

SP - 1495

EP - 1519

JO - Organization Studies

JF - Organization Studies

SN - 0170-8406

IS - 12

ER -