TY - JOUR
T1 - Constructing consumer responsibility
T2 - exploring the role of corporate communications
AU - Caruana, Robert
AU - Crane, Andrew
PY - 2008/12
Y1 - 2008/12
N2 - This article examines the role of corporations in constructing the nature, meaning and implications of 'consumer responsibility'. It draws on a theoretical framework that elaborates how objects, subjects and concepts are configured in organizational discourse. Using critical discourse analysis, it reveals how consumer responsibility is organized into meaningful cultural knowledge through corporate communications. The findings suggest that such communications rely on strategic juxtapositions that offer a morally unconflicting concept of consumer responsibility that is facilitative of market choice.
AB - This article examines the role of corporations in constructing the nature, meaning and implications of 'consumer responsibility'. It draws on a theoretical framework that elaborates how objects, subjects and concepts are configured in organizational discourse. Using critical discourse analysis, it reveals how consumer responsibility is organized into meaningful cultural knowledge through corporate communications. The findings suggest that such communications rely on strategic juxtapositions that offer a morally unconflicting concept of consumer responsibility that is facilitative of market choice.
KW - Consumer responsibility
KW - Corporate communications
KW - Corporate social responsibility
KW - Discourse
KW - Morality
KW - Power
KW - Responsible tourism
UR - http://www.scopus.com/inward/record.url?scp=58149483589&partnerID=8YFLogxK
UR - http://dx.doi.org/10.1177/0170840607096387
U2 - 10.1177/0170840607096387
DO - 10.1177/0170840607096387
M3 - Article
AN - SCOPUS:58149483589
SN - 0170-8406
VL - 29
SP - 1495
EP - 1519
JO - Organization Studies
JF - Organization Studies
IS - 12
ER -
