Conjoint analysis experimental design for services involving multiple options

Emmanuel Fragniere, Neda Javanmardi, Francesco Moresino

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Airline flights usually include multiple additional services to differentiate their offer from the competition. In particular, the number of stimuli (combination of attributes) becomes huge and difficult to evaluate through conjoint analysis. In this paper, a new hybrid method is proposed in order to produce relevant card systems of reasonable sizes. First, a pre-selection of stimuli is conducted based on logical survey and expert testing procedures. Second, an algorithm using the criterion of D-optimality is programmed to select the final set of stimuli. The method has been employed for the design of flights between Tehran and Dubai.

Original languageEnglish
Title of host publicationProceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010
Pages1-6
Number of pages6
DOIs
Publication statusPublished - 15 Oct 2010
Event2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010 - QingDao, China
Duration: 15 Jul 201017 Jul 2010

Publication series

NameProceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010

Conference

Conference2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010
CountryChina
CityQingDao
Period15/07/1017/07/10

ASJC Scopus subject areas

  • Information Systems and Management
  • Management Science and Operations Research

Cite this

Fragniere, E., Javanmardi, N., & Moresino, F. (2010). Conjoint analysis experimental design for services involving multiple options. In Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010 (pp. 1-6). [5551625] (Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010). https://doi.org/10.1109/SOLI.2010.5551625