Conjoint analysis experimental design for services involving multiple options

Emmanuel Fragniere; Neda Javanmardi; Francesco Moresino

doi:10.1109/SOLI.2010.5551625

Conjoint analysis experimental design for services involving multiple options

Emmanuel Fragniere, Neda Javanmardi, Francesco Moresino

Management

Research output: Chapter or section in a book/report/conference proceeding › Chapter in a published conference proceeding

Abstract

Airline flights usually include multiple additional services to differentiate their offer from the competition. In particular, the number of stimuli (combination of attributes) becomes huge and difficult to evaluate through conjoint analysis. In this paper, a new hybrid method is proposed in order to produce relevant card systems of reasonable sizes. First, a pre-selection of stimuli is conducted based on logical survey and expert testing procedures. Second, an algorithm using the criterion of D-optimality is programmed to select the final set of stimuli. The method has been employed for the design of flights between Tehran and Dubai.

Original language	English
Title of host publication	Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010
Pages	1-6
Number of pages	6
DOIs	https://doi.org/10.1109/SOLI.2010.5551625
Publication status	Published - 15 Oct 2010
Event	2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010 - QingDao, China Duration: 15 Jul 2010 → 17 Jul 2010

Publication series

Name	Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010

Conference

Conference	2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010
Country/Territory	China
City	QingDao
Period	15/07/10 → 17/07/10

ASJC Scopus subject areas

Information Systems and Management
Management Science and Operations Research

Access to Document

10.1109/SOLI.2010.5551625

Cite this

Fragniere, E., Javanmardi, N., & Moresino, F. (2010). Conjoint analysis experimental design for services involving multiple options. In Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010 (pp. 1-6). Article 5551625 (Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010). https://doi.org/10.1109/SOLI.2010.5551625

Conjoint analysis experimental design for services involving multiple options. / Fragniere, Emmanuel; Javanmardi, Neda; Moresino, Francesco.
Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010. 2010. p. 1-6 5551625 (Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010).

Research output: Chapter or section in a book/report/conference proceeding › Chapter in a published conference proceeding

Fragniere, E, Javanmardi, N & Moresino, F 2010, Conjoint analysis experimental design for services involving multiple options. in Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010., 5551625, Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010, pp. 1-6, 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010, QingDao, China, 15/07/10. https://doi.org/10.1109/SOLI.2010.5551625

Fragniere E, Javanmardi N, Moresino F. Conjoint analysis experimental design for services involving multiple options. In Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010. 2010. p. 1-6. 5551625. (Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010). doi: 10.1109/SOLI.2010.5551625

Fragniere, Emmanuel ; Javanmardi, Neda ; Moresino, Francesco. / Conjoint analysis experimental design for services involving multiple options. Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010. 2010. pp. 1-6 (Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010).

@inproceedings{4295c731df584410a26303233da3976a,

title = "Conjoint analysis experimental design for services involving multiple options",

abstract = "Airline flights usually include multiple additional services to differentiate their offer from the competition. In particular, the number of stimuli (combination of attributes) becomes huge and difficult to evaluate through conjoint analysis. In this paper, a new hybrid method is proposed in order to produce relevant card systems of reasonable sizes. First, a pre-selection of stimuli is conducted based on logical survey and expert testing procedures. Second, an algorithm using the criterion of D-optimality is programmed to select the final set of stimuli. The method has been employed for the design of flights between Tehran and Dubai.",

author = "Emmanuel Fragniere and Neda Javanmardi and Francesco Moresino",

year = "2010",

month = oct,

day = "15",

doi = "10.1109/SOLI.2010.5551625",

language = "English",

isbn = "9781424471188",

series = "Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010",

pages = "1--6",

booktitle = "Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010",

note = "2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010 ; Conference date: 15-07-2010 Through 17-07-2010",

}

TY - GEN

T1 - Conjoint analysis experimental design for services involving multiple options

AU - Fragniere, Emmanuel

AU - Javanmardi, Neda

AU - Moresino, Francesco

PY - 2010/10/15

Y1 - 2010/10/15

N2 - Airline flights usually include multiple additional services to differentiate their offer from the competition. In particular, the number of stimuli (combination of attributes) becomes huge and difficult to evaluate through conjoint analysis. In this paper, a new hybrid method is proposed in order to produce relevant card systems of reasonable sizes. First, a pre-selection of stimuli is conducted based on logical survey and expert testing procedures. Second, an algorithm using the criterion of D-optimality is programmed to select the final set of stimuli. The method has been employed for the design of flights between Tehran and Dubai.

AB - Airline flights usually include multiple additional services to differentiate their offer from the competition. In particular, the number of stimuli (combination of attributes) becomes huge and difficult to evaluate through conjoint analysis. In this paper, a new hybrid method is proposed in order to produce relevant card systems of reasonable sizes. First, a pre-selection of stimuli is conducted based on logical survey and expert testing procedures. Second, an algorithm using the criterion of D-optimality is programmed to select the final set of stimuli. The method has been employed for the design of flights between Tehran and Dubai.

UR - http://www.scopus.com/inward/record.url?scp=77957821635&partnerID=8YFLogxK

U2 - 10.1109/SOLI.2010.5551625

DO - 10.1109/SOLI.2010.5551625

M3 - Chapter in a published conference proceeding

AN - SCOPUS:77957821635

SN - 9781424471188

T3 - Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010

SP - 1

EP - 6

BT - Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010

T2 - 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010

Y2 - 15 July 2010 through 17 July 2010

ER -

Conjoint analysis experimental design for services involving multiple options

Abstract

Publication series

Conference

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this