|Publication status||Published - 13 Jul 2016|
|Event||41st Annual Macromarketing Conference: Macromarketing and Academic Activism - Trinity College, Dublin, Ireland|
Duration: 13 Jul 2016 → 15 Jul 2016
|Conference||41st Annual Macromarketing Conference|
|Period||13/07/16 → 15/07/16|
Shultz II, C. J., & McDonagh, P. (2016). “Conflict through the Shaded/Distorted Lenses of Dark Marketing". : Proceedings of the 41st Annual Macromarketing Conference, N. Campbell, A. Driscoll & M. Claudy,. Paper presented at 41st Annual Macromarketing Conference, Dublin, Ireland.