Conclusion explicitness in advertising: the moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion

Brett Martin, B Lang, S Wong

Research output: Contribution to journal › Article › peer-review

83 Citations (SciVal)

Original language	English
Pages (from-to)	57-65
Number of pages	9
Journal	Journal of Advertising Research
Volume	32
Issue number	4
DOIs	https://doi.org/10.1080/00913367.2003.10639148
Publication status	Published - 2003

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author = "Brett Martin and B Lang and S Wong",

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AU - Lang, B

AU - Wong, S

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