Conclusion explicitness in advertising: the moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion

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87 Citations (SciVal)

Original language	English
Pages (from-to)	57-65
Number of pages	9
Journal	Journal of Advertising Research
Volume	32
Issue number	4
DOIs	https://doi.org/10.1080/00913367.2003.10639148
Publication status	Published - 2003

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title = "Conclusion explicitness in advertising: the moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion",

author = "Brett Martin and B Lang and S Wong",

year = "2003",

doi = "10.1080/00913367.2003.10639148",

language = "English",

volume = "32",

pages = "57--65",

journal = "Journal of Advertising Research",

publisher = "Taylor and Francis",

number = "4",

}

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T1 - Conclusion explicitness in advertising: the moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion

AU - Martin, Brett

AU - Lang, B

AU - Wong, S

PY - 2003

Y1 - 2003

U2 - 10.1080/00913367.2003.10639148

DO - 10.1080/00913367.2003.10639148

M3 - Article

VL - 32

SP - 57

EP - 65

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - 4

ER -