Conclusion explicitness in advertising: the moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion

Brett Martin, B Lang, S Wong

Research output: Contribution to journalArticle

53 Citations (Scopus)
Original languageEnglish
Pages (from-to)57-65
Number of pages9
JournalJournal of Advertising Research
Volume32
Issue number4
Publication statusPublished - 2003

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