Conclusion explicitness in advertising: the moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion

Brett Martin, B Lang, S Wong

Research output: Contribution to journalArticle

49 Citations (Scopus)
Original languageEnglish
Pages (from-to)57-65
Number of pages9
JournalJournal of Advertising Research
Volume32
Issue number4
Publication statusPublished - 2003

Cite this

Conclusion explicitness in advertising: the moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion. / Martin, Brett; Lang, B; Wong, S.

In: Journal of Advertising Research, Vol. 32, No. 4, 2003, p. 57-65.

Research output: Contribution to journalArticle

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issn = "0021-8499",
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