Conclusion explicitness in advertising: the moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion

Brett Martin, B Lang, S Wong

Research output: Contribution to journal › Article › peer-review

77 Citations (SciVal)

Original language	English
Pages (from-to)	57-65
Number of pages	9
Journal	Journal of Advertising Research
Volume	32
Issue number	4
Publication status	Published - 2003

Cite this

@article{3b2533986d7d406dbc60fccbeb801886,

title = "Conclusion explicitness in advertising: the moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion",

author = "Brett Martin and B Lang and S Wong",

year = "2003",

language = "English",

volume = "32",

pages = "57--65",

journal = "Journal of Advertising Research",

publisher = "World Advertising Research Center",

number = "4",

}