Communicating Greener Strategies: A Study of On-Pack Communication

Research output: Contribution to journal › Article › peer-review

23 Citations (SciVal)

Original language	English
Pages (from-to)	74-82
Journal	Business Strategy and the Environment
Volume	6
Issue number	2
Publication status	Published - 1997

Keywords

@article{6fa739e17a58481d96f3cb4b444e042f,

title = "Communicating Greener Strategies: A Study of On-Pack Communication",

keywords = "Sustainability",

author = "Pierre McDonagh",

year = "1997",

language = "English",

volume = "6",

pages = "74--82",

journal = "Business Strategy and the Environment",

issn = "0964-4733",

publisher = "John Wiley and Sons Inc.",

number = "2",

}

TY - JOUR

T1 - Communicating Greener Strategies

T2 - A Study of On-Pack Communication

AU - McDonagh, Pierre

PY - 1997

Y1 - 1997

KW - Sustainability

UR - http://onlinelibrary.wiley.com/doi/10.1002/(SICI)1099-0836(199705)6:2%3C74::AID-BSE93%3E3.0.CO;2-4/abstract

M3 - Article

VL - 6

SP - 74

EP - 82

JO - Business Strategy and the Environment

JF - Business Strategy and the Environment

SN - 0964-4733

IS - 2

ER -