Communicating Greener Strategies

A Study of On-Pack Communication

Research output: Contribution to journalArticle

18 Citations (Scopus)
Original languageEnglish
Pages (from-to)74-82
JournalBusiness Strategy and the Environment
Volume6
Issue number2
Publication statusPublished - 1997

Keywords

  • Sustainability

Cite this

Communicating Greener Strategies : A Study of On-Pack Communication. / McDonagh, Pierre.

In: Business Strategy and the Environment, Vol. 6, No. 2, 1997, p. 74-82.

Research output: Contribution to journalArticle

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