Communicating Greener Strategies: A Study of On-Pack Communication

Pierre McDonagh

doi:10.1002/(sici)1099-0836(199705)6:2%3C74::aid-bse93%3E3.0.co;2-4

Communicating Greener Strategies: A Study of On-Pack Communication

Pierre McDonagh

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Research output: Contribution to journal › Article › peer-review

34 Citations (SciVal)

Original language	English
Pages (from-to)	74-82
Journal	Business Strategy and the Environment
Volume	6
Issue number	2
DOIs	https://doi.org/10.1002/(sici)1099-0836(199705)6:2%3C74::aid-bse93%3E3.0.co;2-4
Publication status	Published - 1997

Keywords

Sustainability

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10.1002/(sici)1099-0836(199705)6:2%3C74::aid-bse93%3E3.0.co;2-4

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title = "Communicating Greener Strategies: A Study of On-Pack Communication",

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VL - 6

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JO - Business Strategy and the Environment

JF - Business Strategy and the Environment

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Communicating Greener Strategies: A Study of On-Pack Communication

Keywords

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