This paper addresses a fundamental problem in corporate sustainability: How can corporations transform trade-offs through win-win-oriented governance strategies aimed at creating value? Drawing on new strands of research in business ethics, we employ an 'ordonomic' perspective and proceed in four steps. First, we sketch how sustainability semantics has evolved historically from a societal searchlight to a heuristics for business practice. Second, we discuss how business firms can make strategic use of moral commitments as governance contributions by deploying individual or collective self-commitments as well as commitment services in their stakeholder relations. Third, we combine these four governance strategies with the three ESG ('ecological, social and governance') criteria of sustainability. We derive and illustrate with real-life examples a 12-box matrix as a tool for the strategic management of corporate sustainability. Fourth, we discuss the specific contribution of our ordonomic approach to the literature.
- Business ethics
- Corporate sustainability
- ESG criteria
- Strategic management
- Sustainable development
ASJC Scopus subject areas
- Geography, Planning and Development
- Strategy and Management
- Management, Monitoring, Policy and Law
- Business and International Management
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- Management - Senior Lecturer (Associate Professor)
- Marketing, Business & Society
- Centre for Business, Organisations and Society (CBOS)
Person: Research & Teaching