Commitment among ethical investors: An experimental approach

P Webley, A Lewis, C Mackenzie

Research output: Contribution to journalArticle

73 Citations (Scopus)

Abstract

Recent studies have highlighted two apparent 'contradictions' in the behaviour of ethical investors: it is not unusual for people to waive the interest on their ethical investments but say they would invest more if the interest rate was raised and it is common for people to invest both in ethical and standard funds. Lewis and Mackenzie have proposed that these contradictions can he resolved using the ideas of framing and mental accounts. The current paper uses an experimental approach to explore these issues. Participants took part in a role-play of a consultation with a 'virtual' financial advisor. This was setup on the World Wide Web. Participants used the Netscape browser to provide financial and other information to the financial advisor. They were then presented with a variety of investment choices. The study revealed that ethical investors were generally committed to ethical investment, and kept such investments even if they performed badly or were ethically ineffective.
Original languageEnglish
Pages (from-to)27-42
Number of pages16
JournalJournal of Economic Psychology
Volume22
Issue number1
DOIs
Publication statusPublished - Feb 2001

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investor
commitment
Financial Management
role play
interest rate
Referral and Consultation
Investors
Ethical investment
Financial adviser
Role play
Mental accounts
Investment choice
Interest rates

Cite this

Commitment among ethical investors: An experimental approach. / Webley, P; Lewis, A; Mackenzie, C.

In: Journal of Economic Psychology, Vol. 22, No. 1, 02.2001, p. 27-42.

Research output: Contribution to journalArticle

Webley, P ; Lewis, A ; Mackenzie, C. / Commitment among ethical investors: An experimental approach. In: Journal of Economic Psychology. 2001 ; Vol. 22, No. 1. pp. 27-42.
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