Collaborative art: A transformational force within communities

Melissa G. Bublitz, Tracy Rank-Christman, Luca Cian, Xavier Cortada, Adriana Madzharov, Vanessa M. Patrick, Laura A. Peracchio, Maura L. Scott, Aparna Sundar, Ngoc To, Claudia Townsend

Research output: Contribution to journalArticlepeer-review

21 Citations (SciVal)

Abstract

This article provides a new perspective on collaborative art as a transformational force to strengthen community and enhance well-being. We outline a best practices-based framework to foster community-based, collaborative art such as cocreated community murals. Specifically, we identify a strategic and successive process for collaborative art initiatives by integrating the academic literature on art, aesthetics, community, and consumer research together with the practices of arts organizations working to transform communities through participatory, cocreated art. The article highlights the contributions of this work to academic research, public policy, and community organizing efforts and outlines questions to encourage more researchers and practitioners to investigate the dynamics of collaborative art to transform communities.

Original languageEnglish
Pages (from-to)313-331
Number of pages19
JournalJournal of the Association for Consumer Research
Volume4
Issue number4
Early online date9 Sept 2019
DOIs
Publication statusPublished - 1 Oct 2019

Bibliographical note

Funding Information:
Melissa G. Bublitz (bublitzm@uwosh.edu) is associate professor of marketing, University of Wisconsin, Oshkosh College of Business, Affiliated Faculty of the Sustainability Institute for Regional Transformations (SIRT), 800 Algoma Boulevard, Oshkosh, WI 54901. Tracy Rank-Christman (rankchri@uwm.edu) is assistant professor of marketing, University of Wisconsin–Milwaukee, Sheldon B. Lubar School of Business, 3202 N. Maryland Avenue, Milwaukee, WI 53211. Luca Cian (cianl@darden.virginia.edu) is assistant professor of marketing, University of Virginia, Darden School of Business, 100 Darden Boulevard, Charlottesville, VA 22903. Xavier Cortada (xcortada@miami.edu) is professor of practice, Department of Art and Art History, University of Miami, Merrick Building 301, 5202 University Drive, Room 301, Coral Gables, FL 33146. Adriana Madzharov (adriana.madzharov@stevens.edu) is assistant professor of marketing, School of Business, Stevens Institute of Technology, 1 Castle Point on Hudson, Hoboken, NJ 07030. Vanessa M. Patrick (vpatrick@uh.edu) is Bauer Professor of Marketing, University of Houston, Bauer College of Business, 334 Melcher Hall, Houston, TX 77204-6021. Laura A. Peracchio (lperacch@uwm.edu) is Judith H. and Gale E. Klappa Professor of Marketing, University of Wisconsin–Milwaukee, Sheldon B. Lubar School of Business, 3202 N. Maryland Avenue, Milwaukee, WI 53211. Maura L. Scott (mlscott@fsu.edu) is Madeline Duncan Rolland Associate Professor of Business Administration, Florida State University, 821 Academic Way, Tallahassee, FL 32306-1110. Aparna Sundar (asundar@uoregon.edu) is assistant professor of marketing, University of Oregon, Lundquist College of Business, 1208 University Street, Eugene, OR 97403. Ngoc (Rita) To (nmto@bauer.uh.edu) is a doctoral candidate, University of Houston, Bauer College of Business, 334 Melcher Hall, Houston, TX 77204-6021. Claudia Townsend (c.townsend@miami.edu) is associate professor of marketing, Miami Business School, Kosar Epstein 507, Coral Gables, FL 33124. The authors are grateful for funding from the Association for Consumer Research and Miami Business School, which played a critical role in making this collaborative effort possible. The authors also thank the reviewers who provided thoughtful feedback and helped us to refine and enhance our contribution as well as DACRA and Miami Business School, who hosted our pop-up Transformative Consumer Research conference. Finally, the authors wish to express their sincere gratitude for the tireless work of the arts and nonprofit organizations who took the time to share their experiences and insights regarding their important work to transform communities through art and make the world a better place for all.

Publisher Copyright:
© 2019 the Association for Consumer Research. All rights reserved.

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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