Co-creation of meaning as a prerequisite for market-focused strategic flexibility

Catharina Gylling, Richard Elliott, Marja Toivonen

Research output: Contribution to journalArticle

11 Citations (Scopus)
LanguageEnglish
Pages1283-1301
JournalEuropean Journal of Marketing
Volume46
Issue number10
DOIs
StatusPublished - 2012

Cite this

Co-creation of meaning as a prerequisite for market-focused strategic flexibility. / Gylling, Catharina; Elliott, Richard; Toivonen, Marja.

In: European Journal of Marketing, Vol. 46, No. 10, 2012, p. 1283-1301.

Research output: Contribution to journalArticle

Gylling, Catharina ; Elliott, Richard ; Toivonen, Marja. / Co-creation of meaning as a prerequisite for market-focused strategic flexibility. In: European Journal of Marketing. 2012 ; Vol. 46, No. 10. pp. 1283-1301.
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