Co-creation of meaning as a prerequisite for market-focused strategic flexibility

Catharina Gylling, Richard Elliott, Marja Toivonen

Research output: Contribution to journal › Article › peer-review

16 Citations (SciVal)

Original language	English
Pages (from-to)	1283-1301
Journal	European Journal of Marketing
Volume	46
Issue number	10
DOIs	https://doi.org/10.1108/03090561211248035
Publication status	Published - 2012

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