Co-benefits of addressing climate change can motivate action around the world

Paul G. Bain, Taciano L. Milfont, Yoshihisa Kashima, Michał Bilewicz, Guy Doron, Ragna B. Garðarsdóttir, Valdiney V. Gouveia, Yanjun Guan, Lars-Olof Johansson, Carlota Pasquali, Victor Corral-verdugo, Juan Ignacio Aragones, Akira Utsugi, Christophe Demarque, Siegmar Otto, Joonha Park, Martin Soland, Linda Steg, Roberto González, Nadezhda Lebedeva & 8 others Ole Jacob Madsen, Claire Wagner, Charity S. Akotia, Tim Kurz, José L. Saiz, P. Wesley Schultz, Gró Einarsdóttir, Nina M. Saviolidis

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Abstract

Personal and political action on climate change is traditionally thought to be motivated by people accepting its reality and importance. However, convincing the public that climate change is real faces powerful ideological obstacles1, 2, 3, 4, and climate change is slipping in public importance in many countries5, 6. Here we investigate a different approach, identifying whether potential co-benefits of addressing climate change7 could motivate pro-environmental behaviour around the world for both those convinced and unconvinced that climate change is real. We describe an integrated framework for assessing beliefs about co-benefits8, distinguishing social conditions (for example, economic development, reduced pollution or disease) and community character (for example, benevolence, competence). Data from all inhabited continents (24 countries; 6,196 participants) showed that two co-benefit types, Development (economic and scientific advancement) and Benevolence (a more moral and caring community), motivated public, private and financial actions to address climate change to a similar degree as believing climate change is important. Critically, relationships were similar for both convinced and unconvinced participants, showing that co-benefits can motivate action across ideological divides. These relationships were also independent of perceived climate change importance, and could not be explained by political ideology, age, or gender. Communicating co-benefits could motivate action on climate change where traditional approaches have stalled.
Original languageEnglish
Pages (from-to)154-157
Number of pages4
JournalNature Climate Change
Volume6
Early online date28 Sep 2015
DOIs
Publication statusPublished - 1 Feb 2016

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social factors
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Bain, PG., Milfont, TL., Kashima, Y., Bilewicz, M., Doron, G., Garðarsdóttir, RB., ... Saviolidis, N. M. (2016). Co-benefits of addressing climate change can motivate action around the world. Nature Climate Change, 6, 154-157. https://doi.org/10.1038/nclimate2814

Co-benefits of addressing climate change can motivate action around the world. / Bain, Paul G.; Milfont, Taciano L.; Kashima, Yoshihisa; Bilewicz, Michał; Doron, Guy; Garðarsdóttir, Ragna B.; Gouveia, Valdiney V.; Guan, Yanjun; Johansson, Lars-Olof; Pasquali, Carlota; Corral-verdugo, Victor; Aragones, Juan Ignacio; Utsugi, Akira; Demarque, Christophe; Otto, Siegmar; Park, Joonha; Soland, Martin; Steg, Linda; González, Roberto; Lebedeva, Nadezhda; Madsen, Ole Jacob; Wagner, Claire; Akotia, Charity S.; Kurz, Tim; Saiz, José L.; Schultz, P. Wesley; Einarsdóttir, Gró; Saviolidis, Nina M.

In: Nature Climate Change, Vol. 6, 01.02.2016, p. 154-157.

Research output: Contribution to journalLetter

Bain, PG, Milfont, TL, Kashima, Y, Bilewicz, M, Doron, G, Garðarsdóttir, RB, Gouveia, VV, Guan, Y, Johansson, L-O, Pasquali, C, Corral-verdugo, V, Aragones, JI, Utsugi, A, Demarque, C, Otto, S, Park, J, Soland, M, Steg, L, González, R, Lebedeva, N, Madsen, OJ, Wagner, C, Akotia, CS, Kurz, T, Saiz, JL, Schultz, PW, Einarsdóttir, G & Saviolidis, NM 2016, 'Co-benefits of addressing climate change can motivate action around the world', Nature Climate Change, vol. 6, pp. 154-157. https://doi.org/10.1038/nclimate2814
Bain PG, Milfont TL, Kashima Y, Bilewicz M, Doron G, Garðarsdóttir RB et al. Co-benefits of addressing climate change can motivate action around the world. Nature Climate Change. 2016 Feb 1;6:154-157. https://doi.org/10.1038/nclimate2814
Bain, Paul G. ; Milfont, Taciano L. ; Kashima, Yoshihisa ; Bilewicz, Michał ; Doron, Guy ; Garðarsdóttir, Ragna B. ; Gouveia, Valdiney V. ; Guan, Yanjun ; Johansson, Lars-Olof ; Pasquali, Carlota ; Corral-verdugo, Victor ; Aragones, Juan Ignacio ; Utsugi, Akira ; Demarque, Christophe ; Otto, Siegmar ; Park, Joonha ; Soland, Martin ; Steg, Linda ; González, Roberto ; Lebedeva, Nadezhda ; Madsen, Ole Jacob ; Wagner, Claire ; Akotia, Charity S. ; Kurz, Tim ; Saiz, José L. ; Schultz, P. Wesley ; Einarsdóttir, Gró ; Saviolidis, Nina M. / Co-benefits of addressing climate change can motivate action around the world. In: Nature Climate Change. 2016 ; Vol. 6. pp. 154-157.
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AU - Bain, Paul G.

AU - Milfont, Taciano L.

AU - Kashima, Yoshihisa

AU - Bilewicz, Michał

AU - Doron, Guy

AU - Garðarsdóttir, Ragna B.

AU - Gouveia, Valdiney V.

AU - Guan, Yanjun

AU - Johansson, Lars-Olof

AU - Pasquali, Carlota

AU - Corral-verdugo, Victor

AU - Aragones, Juan Ignacio

AU - Utsugi, Akira

AU - Demarque, Christophe

AU - Otto, Siegmar

AU - Park, Joonha

AU - Soland, Martin

AU - Steg, Linda

AU - González, Roberto

AU - Lebedeva, Nadezhda

AU - Madsen, Ole Jacob

AU - Wagner, Claire

AU - Akotia, Charity S.

AU - Kurz, Tim

AU - Saiz, José L.

AU - Schultz, P. Wesley

AU - Einarsdóttir, Gró

AU - Saviolidis, Nina M.

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