Christmas advertisers pluck too hard on the heartstrings

Robert Heath

Research output: Contribution to specialist publicationArticle

Abstract

Mid-December, and the great Christmas ad-fest is winding down. By which I mean if you haven’t already made and aired your festive mega-commercial you’ve pretty much missed the boat. But do these ads really achieve anything? Sure, they get noticed, and certainly comments about them get plastered all over the blogosphere, but do they actually generate any additional business?
Original languageEnglish
Specialist publicationThe Guardian
Publication statusPublished - 17 Dec 2015

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