Chinese Perceptions of Overseas Cultural Heritage: Emotive Existential Authenticity, Exoticism and Experiential Tourism

Andrew Manley, Michael Silk, Lo Yun Chung, Yiwen Wang, Rebecca Bailey

Research output: Contribution to journalArticlepeer-review

1 Citation (SciVal)

Abstract

This paper draws upon an extensive evidence base to analyze Chinese perceptions of Western cultural heritage and capture dominant reflections on an overseas destination as portrayed through selected images and artifacts. The dataset derives from an integrated methodological approach utilized to interpret visitor perceptions of an exhibition—hosted by Nanjing Museum, China—that focused on Scotland’s cultural heritage. The analysis of the data revealed insight into the importance of the experiential qualities of heritage tourism—specifically those aligned to the natural environment—and a desire to achieve an emotive and sensual engagement with key signifiers of both tangible and intangible cultural heritage through potential leisure experiences. The results provide detailed insights into the contemporary values motivating Chinese outbound tourists to visit and experience overseas heritage, the importance and potential of innovative ‘experience research methodologies’ and practical guidance for destination organizations that seek to position and promote Western cultural heritage to a Chinese audience.

Original languageEnglish
JournalLeisure Sciences
Early online date14 Sep 2020
DOIs
Publication statusE-pub ahead of print - 14 Sep 2020

Keywords

  • Chinese outbound tourism
  • cultural heritage
  • destination image
  • existential authenticity
  • experiential tourism

ASJC Scopus subject areas

  • Environmental Science (miscellaneous)
  • Sociology and Political Science
  • Tourism, Leisure and Hospitality Management

Fingerprint

Dive into the research topics of 'Chinese Perceptions of Overseas Cultural Heritage: Emotive Existential Authenticity, Exoticism and Experiential Tourism'. Together they form a unique fingerprint.

Cite this