| Original language | English |
|---|---|
| Title of host publication | The Psychology of Entertainment Media |
| Subtitle of host publication | Blurring the Lines between Entertainment and Persuasion (2nd ed.) |
| Editors | L. J. Shrum |
| Place of Publication | New York, U. S. A. |
| Publisher | Taylor and Francis |
| Pages | 65-92 |
| ISBN (Print) | 9781848729445 |
| Publication status | Published - 2012 |
Children's processing of embedded brand messages: product placement and the role of conceptual fluency
Laura Owen, Haiming Hang, Charlie Lewis, Susan Auty
Research output: Chapter in Book/Report/Conference proceeding › Chapter
4
Citations
(SciVal)