Original language | English |
---|---|
Title of host publication | The Psychology of Entertainment Media |
Subtitle of host publication | Blurring the Lines between Entertainment and Persuasion (2nd ed.) |
Editors | L. J. Shrum |
Place of Publication | New York, U. S. A. |
Publisher | Taylor and Francis |
Pages | 65-92 |
ISBN (Print) | 9781848729445 |
Publication status | Published - 2012 |
Children's processing of embedded brand messages: product placement and the role of conceptual fluency
Laura Owen, Haiming Hang, Charlie Lewis, Susan Auty
Research output: Chapter or section in a book/report/conference proceeding › Book chapter
4
Citations
(SciVal)