Children's processing of embedded brand messages: product placement and the role of conceptual fluency

Laura Owen, Haiming Hang, Charlie Lewis, Susan Auty

Research output: Chapter or section in a book/report/conference proceedingChapter or section

4 Citations (SciVal)
Original languageEnglish
Title of host publicationThe Psychology of Entertainment Media
Subtitle of host publicationBlurring the Lines between Entertainment and Persuasion (2nd ed.)
EditorsL. J. Shrum
Place of PublicationNew York, U. S. A.
PublisherTaylor and Francis
ISBN (Print)9781848729445
Publication statusPublished - 2012

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