Children's processing of embedded brand messages: product placement and the role of conceptual fluency

Laura Owen, Haiming Hang, Charlie Lewis, Susan Auty

Research output: Chapter in Book/Report/Conference proceedingChapter

LanguageEnglish
Title of host publicationThe Psychology of Entertainment Media
Subtitle of host publicationBlurring the Lines between Entertainment and Persuasion (2nd ed.)
EditorsL. J. Shrum
Place of PublicationNew York, U. S. A.
PublisherTaylor & Francis
Pages65-92
ISBN (Print)9781848729445
StatusPublished - 2012

Cite this

Owen, L., Hang, H., Lewis, C., & Auty, S. (2012). Children's processing of embedded brand messages: product placement and the role of conceptual fluency. In L. J. Shrum (Ed.), The Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion (2nd ed.) (pp. 65-92). New York, U. S. A.: Taylor & Francis.

Children's processing of embedded brand messages : product placement and the role of conceptual fluency. / Owen, Laura ; Hang, Haiming; Lewis, Charlie; Auty, Susan.

The Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion (2nd ed.). ed. / L. J. Shrum. New York, U. S. A. : Taylor & Francis, 2012. p. 65-92.

Research output: Chapter in Book/Report/Conference proceedingChapter

Owen, L, Hang, H, Lewis, C & Auty, S 2012, Children's processing of embedded brand messages: product placement and the role of conceptual fluency. in LJ Shrum (ed.), The Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion (2nd ed.). Taylor & Francis, New York, U. S. A., pp. 65-92.
Owen L, Hang H, Lewis C, Auty S. Children's processing of embedded brand messages: product placement and the role of conceptual fluency. In Shrum LJ, editor, The Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion (2nd ed.). New York, U. S. A.: Taylor & Francis. 2012. p. 65-92.
Owen, Laura ; Hang, Haiming ; Lewis, Charlie ; Auty, Susan. / Children's processing of embedded brand messages : product placement and the role of conceptual fluency. The Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion (2nd ed.). editor / L. J. Shrum. New York, U. S. A. : Taylor & Francis, 2012. pp. 65-92
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