Children's processing of embedded brand messages: product placement and the role of conceptual fluency

Laura  Owen; Haiming Hang; Charlie Lewis; Susan Auty

Children's processing of embedded brand messages: product placement and the role of conceptual fluency

Laura Owen, Haiming Hang, Charlie Lewis, Susan Auty

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Psychology of Entertainment Media
Subtitle of host publication	Blurring the Lines between Entertainment and Persuasion (2nd ed.)
Editors	L. J. Shrum
Place of Publication	New York, U. S. A.
Publisher	Taylor and Francis
Pages	65-92
ISBN (Print)	9781848729445
Publication status	Published - 2012

Cite this

Children's processing of embedded brand messages : product placement and the role of conceptual fluency. / Owen, Laura ; Hang, Haiming; Lewis, Charlie; Auty, Susan.

The Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion (2nd ed.). ed. / L. J. Shrum. New York, U. S. A. : Taylor and Francis, 2012. p. 65-92.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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