Abstract
The first movie trailer was produced in 1913 for the musical ‘The Pleasure Seekers’ and was shown at the end of the main films. One hundred years later, the movie trailer itself has become part of the art form and is a highly anticipated part of the experience. Trailers have their own reviews, specially-composed music and are nominated for awards (Doperalski, 2012). However, in recent years, trailer makers have had to adapt to one of the Internet’s most disruptive influences: the ‘social’ revolution, where the Top 10 Trailers viewed on YouTube in 2012 exceeded 200m and with much viewer-generated discussion (e.g. Skyfall 21m views 16k comments).
| Original language | English |
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| Publication status | Published - 2014 |
| Event | Academy of Marketing Science - Indianapolis, UK United Kingdom Duration: 21 May 2014 → 23 May 2014 |
Conference
| Conference | Academy of Marketing Science |
|---|---|
| Country/Territory | UK United Kingdom |
| City | Indianapolis |
| Period | 21/05/14 → 23/05/14 |