Category Bias and Front-of-Package Labels

Iina Ikonen; Florian Buehler

Category Bias and Front-of-Package Labels

Iina Ikonen, Florian Buehler

Vrije Universiteit Amsterdam

Research output: Chapter or section in a book/report/conference proceeding › Chapter in a published conference proceeding

Abstract

This paper studies how consumers’ expectations of a product category’s healthfulness bias their interpretation of objective nutrition information.

Original language	English
Title of host publication	2022 AMA Marketing and Public Policy Conference Proceedings
Subtitle of host publication	The Role of Marketing in Imagining a Better Post-Pandemic World: Addressing Structural Disparities, Sustainability and Social Change
Editors	Stacey Finkelstein, Ann Mirabito, Marie Yeh
Publisher	American Marketing Association
Pages	43-45
Number of pages	3
Volume	32
ISBN (Electronic)	978-0-87757-013-4
Publication status	Published - 9 Jun 2022
Event	AMA Marketing & Public Policy Conference 2022 - USA / online, Austin Duration: 9 Jun 2022 → 11 Jun 2022

Conference

Conference	AMA Marketing & Public Policy Conference 2022
City	Austin
Period	9/06/22 → 11/06/22

Keywords

Front-of-package labeling
Healthy food
Bias
Consumer health
Nutrition information

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://www.ama.org/wp-content/uploads/2022/06/MPPC-PRoceedings-Front-merged.pdf

Cite this

Ikonen, I., & Buehler, F. (2022). Category Bias and Front-of-Package Labels. In S. Finkelstein, A. Mirabito, & M. Yeh (Eds.), 2022 AMA Marketing and Public Policy Conference Proceedings: The Role of Marketing in Imagining a Better Post-Pandemic World: Addressing Structural Disparities, Sustainability and Social Change (Vol. 32, pp. 43-45). American Marketing Association. https://www.ama.org/wp-content/uploads/2022/06/MPPC-PRoceedings-Front-merged.pdf

Category Bias and Front-of-Package Labels. / Ikonen, Iina; Buehler, Florian.
2022 AMA Marketing and Public Policy Conference Proceedings: The Role of Marketing in Imagining a Better Post-Pandemic World: Addressing Structural Disparities, Sustainability and Social Change. ed. / Stacey Finkelstein; Ann Mirabito; Marie Yeh. Vol. 32 American Marketing Association, 2022. p. 43-45.

Research output: Chapter or section in a book/report/conference proceeding › Chapter in a published conference proceeding

Ikonen, I & Buehler, F 2022, Category Bias and Front-of-Package Labels. in S Finkelstein, A Mirabito & M Yeh (eds), 2022 AMA Marketing and Public Policy Conference Proceedings: The Role of Marketing in Imagining a Better Post-Pandemic World: Addressing Structural Disparities, Sustainability and Social Change. vol. 32, American Marketing Association, pp. 43-45, AMA Marketing & Public Policy Conference 2022, Austin, 9/06/22. <https://www.ama.org/wp-content/uploads/2022/06/MPPC-PRoceedings-Front-merged.pdf>

Ikonen, Iina ; Buehler, Florian. / Category Bias and Front-of-Package Labels. 2022 AMA Marketing and Public Policy Conference Proceedings: The Role of Marketing in Imagining a Better Post-Pandemic World: Addressing Structural Disparities, Sustainability and Social Change. editor / Stacey Finkelstein ; Ann Mirabito ; Marie Yeh. Vol. 32 American Marketing Association, 2022. pp. 43-45

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abstract = "This paper studies how consumers{\textquoteright} expectations of a product category{\textquoteright}s healthfulness bias their interpretation of objective nutrition information.",

keywords = "Front-of-package labeling, Healthy food, Bias, Consumer health, Nutrition information",

author = "Iina Ikonen and Florian Buehler",

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AU - Buehler, Florian

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AB - This paper studies how consumers’ expectations of a product category’s healthfulness bias their interpretation of objective nutrition information.

KW - Front-of-package labeling

KW - Healthy food

KW - Bias

KW - Consumer health

KW - Nutrition information

M3 - Chapter in a published conference proceeding

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BT - 2022 AMA Marketing and Public Policy Conference Proceedings

A2 - Finkelstein, Stacey

A2 - Mirabito, Ann

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T2 - AMA Marketing & Public Policy Conference 2022

Y2 - 9 June 2022 through 11 June 2022

ER -

Category Bias and Front-of-Package Labels

Abstract

Conference

Keywords

UN SDGs

Access to Document

Fingerprint

Cite this