Casting a Critical 'I' over Caffrey's Irish Ale:: Soft Words, Strongly Spoken

Casting a Critical 'I' over Caffrey's Irish Ale: Soft Words, Strongly Spoken

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	733-748
Number of pages	15
Journal	Journal of Marketing Management
Volume	14
DOIs	https://doi.org/10.1362/026725798784867653
Publication status	Published - 1998

@article{87ba03d780f74265962a47bf6b3a7113,

title = "Casting a Critical 'I' over Caffrey's Irish Ale:: Soft Words, Strongly Spoken",

author = "Anthony Patterson and Stephen Brown and Lorna Stevens and Pauline Maclaran",

year = "1998",

doi = "10.1362/026725798784867653",

language = "English",

volume = "14",

pages = "733--748",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis",

}

TY - JOUR

T1 - Casting a Critical 'I' over Caffrey's Irish Ale:

T2 - Soft Words, Strongly Spoken

AU - Patterson, Anthony

AU - Brown, Stephen

AU - Stevens, Lorna

AU - Maclaran, Pauline

PY - 1998

Y1 - 1998

U2 - 10.1362/026725798784867653

DO - 10.1362/026725798784867653

M3 - Article

SN - 0267-257X

VL - 14

SP - 733

EP - 748

JO - Journal of Marketing Management

JF - Journal of Marketing Management

ER -