Casting a Critical 'I' over Caffrey's Irish Ale:: Soft Words, Strongly Spoken

Casting a Critical 'I' over Caffrey's Irish Ale: Soft Words, Strongly Spoken

Anthony Patterson, Stephen Brown, Lorna Stevens, Pauline Maclaran

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	733-748
Number of pages	15
Journal	Journal of Marketing Management
Volume	14
Publication status	Published - 1998

@article{87ba03d780f74265962a47bf6b3a7113,

title = "Casting a Critical 'I' over Caffrey's Irish Ale:: Soft Words, Strongly Spoken",

author = "Anthony Patterson and Stephen Brown and Lorna Stevens and Pauline Maclaran",

year = "1998",

language = "English",

volume = "14",

pages = "733--748",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis",

}