Casting a Critical 'I' over Caffrey's Irish Ale: Soft Words, Strongly Spoken

Anthony Patterson, Stephen Brown, Lorna Stevens, Pauline Maclaran

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)733-748
Number of pages15
JournalJournal of Marketing Management
Volume14
Publication statusPublished - 1998

Cite this

Casting a Critical 'I' over Caffrey's Irish Ale: Soft Words, Strongly Spoken. / Patterson, Anthony; Brown, Stephen; Stevens, Lorna; Maclaran, Pauline.

In: Journal of Marketing Management, Vol. 14, 1998, p. 733-748.

Research output: Contribution to journalArticle

Patterson, Anthony ; Brown, Stephen ; Stevens, Lorna ; Maclaran, Pauline. / Casting a Critical 'I' over Caffrey's Irish Ale: Soft Words, Strongly Spoken. In: Journal of Marketing Management. 1998 ; Vol. 14. pp. 733-748.
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