Casting a Critical 'I' over Caffrey's Irish Ale: Soft Words, Strongly Spoken

Anthony Patterson, Stephen Brown, Lorna Stevens, Pauline Maclaran

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)733-748
Number of pages15
JournalJournal of Marketing Management
Volume14
Publication statusPublished - 1998

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