Case: HSBC - Becoming The World's Local Bank

Donald Lancaster

Research output: Chapter or section in a book/report/conference proceeding › Chapter or section

Abstract

Strategy and developments behind origination and growth of the brand from 1999

Original language	English
Title of host publication	Brand Management
Subtitle of host publication	Co-Creating Meaningful Brands
Editors	Michael Beverland
Publisher	Sage Publications
Edition	2
Publication status	Published - Mar 2021

@inbook{de0a36b8d30543bfb734689043d25ff5,

title = "Case: HSBC - Becoming The World's Local Bank",

abstract = "Strategy and developments behind origination and growth of the brand from 1999",

author = "Donald Lancaster",

year = "2021",

month = mar,

language = "English",

editor = "Michael Beverland",

booktitle = "Brand Management",

publisher = "Sage Publications",

address = "USA United States",

edition = "2",

}

TY - CHAP

T1 - Case: HSBC - Becoming The World's Local Bank

AU - Lancaster, Donald

PY - 2021/3

Y1 - 2021/3

N2 - Strategy and developments behind origination and growth of the brand from 1999

AB - Strategy and developments behind origination and growth of the brand from 1999

M3 - Chapter or section

BT - Brand Management

A2 - Beverland, Michael

PB - Sage Publications

ER -