Case: HSBC - Becoming The World's Local Bank

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Strategy and developments behind origination and growth of the brand from 1999
LanguageEnglish
Title of host publicationBrand Management
Subtitle of host publicationCo-Creating Meaningful Brands
EditorsMichael Beverland
PublisherSage Publications
Pages277-283
Volume1
ISBN (Print)978-1-4739-5197-6
StatusPublished - 2018

Cite this

Lancaster, D. (2018). Case: HSBC - Becoming The World's Local Bank. In M. Beverland (Ed.), Brand Management: Co-Creating Meaningful Brands (Vol. 1, pp. 277-283). Sage Publications.

Case: HSBC - Becoming The World's Local Bank. / Lancaster, Donald.

Brand Management: Co-Creating Meaningful Brands. ed. / Michael Beverland. Vol. 1 Sage Publications, 2018. p. 277-283.

Research output: Chapter in Book/Report/Conference proceedingChapter

Lancaster, D 2018, Case: HSBC - Becoming The World's Local Bank. in M Beverland (ed.), Brand Management: Co-Creating Meaningful Brands. vol. 1, Sage Publications, pp. 277-283.
Lancaster D. Case: HSBC - Becoming The World's Local Bank. In Beverland M, editor, Brand Management: Co-Creating Meaningful Brands. Vol. 1. Sage Publications. 2018. p. 277-283.
Lancaster, Donald. / Case: HSBC - Becoming The World's Local Bank. Brand Management: Co-Creating Meaningful Brands. editor / Michael Beverland. Vol. 1 Sage Publications, 2018. pp. 277-283
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