Case: HSBC - Becoming The World's Local Bank

Donald Lancaster

Research output: Chapter or section in a book/report/conference proceeding › Chapter or section

Abstract

Strategy and developments behind origination and growth of the brand from 1999

Original language	English
Title of host publication	Brand Management
Subtitle of host publication	Co-Creating Meaningful Brands
Editors	Michael Beverland
Publisher	Sage Publications
Pages	277-283
Volume	1
ISBN (Print)	978-1-4739-5197-6
Publication status	Published - 2018

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