Can evolutionary mismatch help generate interest in health promotion messages?

Research output: Contribution to journalArticle

Abstract

Background: Generating interest in health interventions is an important first step towards engagement with health promotion and effecting behaviour change. This study explored whether framing health information about physical activity and diet from an evolutionary mismatch perspective could help to generate interest in health promotion among overweight and inactive adults. Evolutionary mismatch theory proposes that human cultural evolution has occurred too rapidly for biological evolution to keep up, creating a mismatch between genes and lifestyles that gives rise to chronic diseases such as type 2 diabetes.
Method: Eighteen adults completed interviews in which they viewed and discussed a variety of mismatch-framed health information resources. Follow-up questions assessed if and what participants had thought about the information in the week after the interview. Transcripts were thematically analysed.
Results: Participants found the evolutionary perspective to be novel and interesting. It also provided a meaningful rationale for behaviour change. However, there was some evidence of negative elaboration, which would need to be managed if implementing this approach.
Conclusion: Using a mismatch perspective can help to engage audiences with important health information.
LanguageEnglish
JournalHealth Education Journal
Early online date29 Jan 2018
DOIs
StatusE-pub ahead of print - 29 Jan 2018

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Health Promotion
mismatch
health promotion
health information
Health
Cultural Evolution
Biological Evolution
Interviews
Health Resources
Type 2 Diabetes Mellitus
Life Style
Chronic Disease
Diet
interview
chronic illness
Genes
Disease
health
resources
evidence

Cite this

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title = "Can evolutionary mismatch help generate interest in health promotion messages?",
abstract = "Background: Generating interest in health interventions is an important first step towards engagement with health promotion and effecting behaviour change. This study explored whether framing health information about physical activity and diet from an evolutionary mismatch perspective could help to generate interest in health promotion among overweight and inactive adults. Evolutionary mismatch theory proposes that human cultural evolution has occurred too rapidly for biological evolution to keep up, creating a mismatch between genes and lifestyles that gives rise to chronic diseases such as type 2 diabetes. Method: Eighteen adults completed interviews in which they viewed and discussed a variety of mismatch-framed health information resources. Follow-up questions assessed if and what participants had thought about the information in the week after the interview. Transcripts were thematically analysed.Results: Participants found the evolutionary perspective to be novel and interesting. It also provided a meaningful rationale for behaviour change. However, there was some evidence of negative elaboration, which would need to be managed if implementing this approach. Conclusion: Using a mismatch perspective can help to engage audiences with important health information.",
author = "Elisabeth Grey and Fiona Gillison and Dylan Thompson",
year = "2018",
month = "1",
day = "29",
doi = "10.1177/0017896918754923",
language = "English",
journal = "Health Education Journal",
issn = "0017-8969",
publisher = "Emerald Group Publishing Ltd.",

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T1 - Can evolutionary mismatch help generate interest in health promotion messages?

AU - Grey,Elisabeth

AU - Gillison,Fiona

AU - Thompson,Dylan

PY - 2018/1/29

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N2 - Background: Generating interest in health interventions is an important first step towards engagement with health promotion and effecting behaviour change. This study explored whether framing health information about physical activity and diet from an evolutionary mismatch perspective could help to generate interest in health promotion among overweight and inactive adults. Evolutionary mismatch theory proposes that human cultural evolution has occurred too rapidly for biological evolution to keep up, creating a mismatch between genes and lifestyles that gives rise to chronic diseases such as type 2 diabetes. Method: Eighteen adults completed interviews in which they viewed and discussed a variety of mismatch-framed health information resources. Follow-up questions assessed if and what participants had thought about the information in the week after the interview. Transcripts were thematically analysed.Results: Participants found the evolutionary perspective to be novel and interesting. It also provided a meaningful rationale for behaviour change. However, there was some evidence of negative elaboration, which would need to be managed if implementing this approach. Conclusion: Using a mismatch perspective can help to engage audiences with important health information.

AB - Background: Generating interest in health interventions is an important first step towards engagement with health promotion and effecting behaviour change. This study explored whether framing health information about physical activity and diet from an evolutionary mismatch perspective could help to generate interest in health promotion among overweight and inactive adults. Evolutionary mismatch theory proposes that human cultural evolution has occurred too rapidly for biological evolution to keep up, creating a mismatch between genes and lifestyles that gives rise to chronic diseases such as type 2 diabetes. Method: Eighteen adults completed interviews in which they viewed and discussed a variety of mismatch-framed health information resources. Follow-up questions assessed if and what participants had thought about the information in the week after the interview. Transcripts were thematically analysed.Results: Participants found the evolutionary perspective to be novel and interesting. It also provided a meaningful rationale for behaviour change. However, there was some evidence of negative elaboration, which would need to be managed if implementing this approach. Conclusion: Using a mismatch perspective can help to engage audiences with important health information.

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