Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success

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@article{a85dff7187a047208e7d3908048c4eb7,

title = "Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success",

author = "Michael Beverland",

year = "2007",

month = aug,

day = "1",

doi = "10.1016/j.foodpol.2006.10.004",

language = "English",

volume = "32",

pages = "480--495",

journal = "Food Policy",

issn = "0306-9192",

publisher = "Elsevier B.V.",

number = "4",

}

TY - JOUR

T1 - Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success

AU - Beverland, Michael

PY - 2007/8/1

Y1 - 2007/8/1

UR - http://dx.doi.org/10.1016/j.foodpol.2006.10.004

U2 - 10.1016/j.foodpol.2006.10.004

DO - 10.1016/j.foodpol.2006.10.004

M3 - Article

SN - 0306-9192

VL - 32

SP - 480

EP - 495

JO - Food Policy

JF - Food Policy

IS - 4

ER -