Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success

Michael Beverland

Research output: Contribution to journal › Article › peer-review

52 Citations (SciVal)

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title = "Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success",

author = "Michael Beverland",

year = "2007",

month = aug,

day = "1",

doi = "10.1016/j.foodpol.2006.10.004",

language = "English",

volume = "32",

pages = "480--495",

journal = "Food Policy",

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T1 - Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success

AU - Beverland, Michael

PY - 2007/8/1

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DO - 10.1016/j.foodpol.2006.10.004

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VL - 32

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JO - Food Policy

JF - Food Policy

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