Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success

Michael Beverland

Research output: Contribution to journalArticle

25 Citations (Scopus)
Original languageEnglish
Pages (from-to)480-495
JournalFood Policy
Volume32
Issue number4
DOIs
Publication statusPublished - 1 Aug 2007

Cite this

Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success. / Beverland, Michael.

In: Food Policy, Vol. 32, No. 4, 01.08.2007, p. 480-495.

Research output: Contribution to journalArticle

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