Original language | English |
---|---|
Pages (from-to) | 480-495 |
Journal | Food Policy |
Volume | 32 |
Issue number | 4 |
DOIs | |
Publication status | Published - 1 Aug 2007 |
Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success
Michael Beverland
Research output: Contribution to journal › Article › peer-review
43
Citations
(SciVal)