Cafédirect: the marketing evolution and market penetration for Fair Trade products

B. Doherty, I. A. Davies, S. Knox

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

Original language	English
Title of host publication	Business Ethics
Subtitle of host publication	How to Design and Manage Ethical Organizations
Editors	D. Collins
Place of Publication	Hoboken, U. S. A.
Publisher	John Wiley & Sons
Pages	523-534
ISBN (Print)	9780470639948
Publication status	Published - 2012

Keywords

@inbook{dd743d19d74b4a1287bec6947f100674,

title = "Caf{\'e}direct: the marketing evolution and market penetration for Fair Trade products",

keywords = "Sustainability",

author = "B. Doherty and Davies, {I. A.} and S. Knox",

year = "2012",

language = "English",

isbn = "9780470639948",

pages = "523--534",

editor = "D. Collins",

booktitle = "Business Ethics",

publisher = "John Wiley & Sons",

address = "USA United States",

}