Cafédirect: the marketing evolution and market penetration for Fair Trade products

B. Doherty, I. A. Davies, S. Knox

Research output: Chapter in Book/Report/Conference proceedingChapter

LanguageEnglish
Title of host publicationBusiness Ethics
Subtitle of host publicationHow to Design and Manage Ethical Organizations
EditorsD. Collins
Place of PublicationHoboken, U. S. A.
PublisherJohn Wiley & Sons
Pages523-534
ISBN (Print)9780470639948
StatusPublished - 2012

Keywords

  • Sustainability

Cite this

Doherty, B., Davies, I. A., & Knox, S. (2012). Cafédirect: the marketing evolution and market penetration for Fair Trade products. In D. Collins (Ed.), Business Ethics: How to Design and Manage Ethical Organizations (pp. 523-534). Hoboken, U. S. A.: John Wiley & Sons.

Cafédirect : the marketing evolution and market penetration for Fair Trade products. / Doherty, B.; Davies, I. A.; Knox, S.

Business Ethics: How to Design and Manage Ethical Organizations. ed. / D. Collins. Hoboken, U. S. A. : John Wiley & Sons, 2012. p. 523-534.

Research output: Chapter in Book/Report/Conference proceedingChapter

Doherty, B, Davies, IA & Knox, S 2012, Cafédirect: the marketing evolution and market penetration for Fair Trade products. in D Collins (ed.), Business Ethics: How to Design and Manage Ethical Organizations. John Wiley & Sons, Hoboken, U. S. A., pp. 523-534.
Doherty B, Davies IA, Knox S. Cafédirect: the marketing evolution and market penetration for Fair Trade products. In Collins D, editor, Business Ethics: How to Design and Manage Ethical Organizations. Hoboken, U. S. A.: John Wiley & Sons. 2012. p. 523-534
Doherty, B. ; Davies, I. A. ; Knox, S. / Cafédirect : the marketing evolution and market penetration for Fair Trade products. Business Ethics: How to Design and Manage Ethical Organizations. editor / D. Collins. Hoboken, U. S. A. : John Wiley & Sons, 2012. pp. 523-534
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