Cafédirect: the marketing evolution and market penetration for Fair Trade products

B. Doherty, I. A. Davies, S. Knox

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationBusiness Ethics
Subtitle of host publicationHow to Design and Manage Ethical Organizations
EditorsD. Collins
Place of PublicationHoboken, U. S. A.
PublisherJohn Wiley & Sons
Pages523-534
ISBN (Print)9780470639948
Publication statusPublished - 2012

Keywords

  • Sustainability

Cite this

Doherty, B., Davies, I. A., & Knox, S. (2012). Cafédirect: the marketing evolution and market penetration for Fair Trade products. In D. Collins (Ed.), Business Ethics: How to Design and Manage Ethical Organizations (pp. 523-534). John Wiley & Sons.