Cafédirect: the marketing evolution and market penetration for Fair Trade products

B. Doherty, I. A. Davies, S. Knox

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationBusiness Ethics
Subtitle of host publicationHow to Design and Manage Ethical Organizations
EditorsD. Collins
Place of PublicationHoboken, U. S. A.
PublisherJohn Wiley & Sons
Pages523-534
ISBN (Print)9780470639948
Publication statusPublished - 2012

Keywords

  • Sustainability

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