Building brand authenticity

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

Original language	English
Title of host publication	The Definitive Book of Branding
Editors	Kartikeya Kompella
Place of Publication	London, U. K.
Publisher	Sage Publications
Pages	110-131
Number of pages	21
ISBN (Print)	9788132117735
Publication status	Published - 2014

Keywords

@inbook{0ecbee646c734f349407a7473dfba9c1,

title = "Building brand authenticity",

keywords = "Branding",

author = "Michael Beverland",

year = "2014",

language = "English",

isbn = "9788132117735",

pages = "110--131",

editor = "Kartikeya Kompella",

booktitle = "The Definitive Book of Branding",

publisher = "Sage Publications",

address = "USA United States",

}