| Original language | English |
|---|---|
| Place of Publication | Basingstoke, U. K. |
| Publisher | Palgrave Macmillan |
| ISBN (Print) | 9780230580312 |
| Publication status | Published - 2009 |
Building Brand Authenticity: 7 Habits of Iconic Brands
Michael Beverland
Research output: Book/Report › Book
145
Citations
(SciVal)