Building brand authenticity

Michael Beverland

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Definitive Book of Branding
EditorsKartikeya Kompella
Place of PublicationLondon, U. K.
PublisherSage Publications
Pages110-131
Number of pages21
ISBN (Print)9788132117735
Publication statusPublished - 2014

Keywords

  • Branding

Cite this

Beverland, M. (2014). Building brand authenticity. In K. Kompella (Ed.), The Definitive Book of Branding (pp. 110-131). [6] London, U. K.: Sage Publications.

Building brand authenticity. / Beverland, Michael.

The Definitive Book of Branding. ed. / Kartikeya Kompella. London, U. K. : Sage Publications, 2014. p. 110-131 6.

Research output: Chapter in Book/Report/Conference proceedingChapter

Beverland, M 2014, Building brand authenticity. in K Kompella (ed.), The Definitive Book of Branding., 6, Sage Publications, London, U. K., pp. 110-131.
Beverland M. Building brand authenticity. In Kompella K, editor, The Definitive Book of Branding. London, U. K.: Sage Publications. 2014. p. 110-131. 6
Beverland, Michael. / Building brand authenticity. The Definitive Book of Branding. editor / Kartikeya Kompella. London, U. K. : Sage Publications, 2014. pp. 110-131
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