Breaking the mould? Innovation as a strategy for corporate renewal

Research output: Contribution to journalArticle

16 Citations (Scopus)

Abstract

In contrast to studies of HRM and innovation within hi-tech industries or greenfield sites, this paper uses longitudinal data to analyse the attempts of two mature corporations to shift from business strategies of 'cost reduction' and 'growth by acquisition' towards organizations that compete through innovation. The case studies describe how human resource management interventions and the structure of the HR function itself are used as change levers to support the shift in business strategies. By analysing the different organizational contexts, the paper identifies the complex microprocesses that either facilitate or constrain such organizational change. Its contribution lies in considering strategies concerned with innovation in both product and sales and marketing; in tracking these change processes over time using in depth case studies; and in considering innovation as a strategic trigger for corporate renewal.
LanguageEnglish
Pages1126-1140
JournalInternational Journal of Human Resource Management
Volume12
Issue number7
DOIs
StatusPublished - 2001

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Innovation
Industry
Human resource management
Cost reduction
Marketing
Sales
Renewal
Business strategy

Cite this

Breaking the mould? Innovation as a strategy for corporate renewal. / Hope Hailey, Veronica.

In: International Journal of Human Resource Management, Vol. 12, No. 7, 2001, p. 1126-1140.

Research output: Contribution to journalArticle

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