Bravo!: Leveraging the Luxury Brands and the Olympic Games of Consumers’ Perceptions

Yong-Dian Lin; Mei-Yen Chen; Chan Yun

Bravo! Leveraging the Luxury Brands and the Olympic Games of Consumers’ Perceptions

Yong-Dian Lin, Mei-Yen Chen, Chan Yun

National Taiwan Normal University

Research output: Contribution to conference › Abstract › peer-review

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Original language	English
Pages	193-194
Number of pages	2
Publication status	Published - 4 Sept 2024
Event	European Association of Sport Management 2024: 32nd European Association for Sport Management Conference - Université Gustave Eiffel, Paris, France Duration: 4 Sept 2024 → 6 Sept 2024

Conference

Conference	European Association of Sport Management 2024
Abbreviated title	EASM 24
Country/Territory	France
City	Paris
Period	4/09/24 → 6/09/24

Access to Document

EASM 2024 Abstracts BookFinal published version, 6.1 MB

https://easm2024.org/index.php/call-for-papers-and-workshops/abstracts-book/

Cite this

@conference{2f11bc31d69b47de974bcdda6ab2f066,

title = "Bravo!: Leveraging the Luxury Brands and the Olympic Games of Consumers{\textquoteright} Perceptions",

author = "Yong-Dian Lin and Mei-Yen Chen and Chan Yun",

year = "2024",

month = sep,

day = "4",

language = "English",

pages = "193--194",

note = "European Association of Sport Management 2024 : 32nd European Association for Sport Management Conference, EASM 24 ; Conference date: 04-09-2024 Through 06-09-2024",

}