| Original language | English |
|---|---|
| Place of Publication | London, U. K. |
| Publisher | Routledge |
| ISBN (Print) | 9780415433242 |
| Publication status | Published - 2008 |
Publication series
| Name | Critical Perspectives on Business and Management |
|---|
Brands and Brand Management: 4 Volume Set
Richard Elliott (Editor)
Research output: Book/Report › Book