Branding  business schools: academic struggles with the management of reputation

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

Original language	English
Title of host publication	The Institutional Development of Business Schools
Editors	A. M. Pettigrew, E. Cornuell, U. Hommell
Place of Publication	Oxford, U. K.
Publisher	Oxford University Press
Pages	176-195
ISBN (Print)	9780198713364
DOIs	https://doi.org/10.1093/acprof:oso/9780198713364.003.0008
Publication status	Published - 13 Nov 2014

Access to Document

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title = "Branding business schools: academic struggles with the management of reputation ",

author = "Rajani Naidoo and James Pringle",

year = "2014",

month = nov,

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doi = "10.1093/acprof:oso/9780198713364.003.0008",

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pages = "176--195",

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publisher = "Oxford University Press",

address = "UK United Kingdom",

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T2 - academic struggles with the management of reputation

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BT - The Institutional Development of Business Schools

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