Branding  business schools: academic struggles with the management of reputation

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Institutional Development of Business Schools
Editors	A. M. Pettigrew, E. Cornuell, U. Hommell
Place of Publication	Oxford, U. K.
Publisher	Oxford University Press
Pages	176-195
ISBN (Print)	9780198713364
Publication status	Published - 13 Nov 2014

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Naidoo, R., & Pringle, J. (2014). Branding business schools: academic struggles with the management of reputation . In A. M. Pettigrew, E. Cornuell, & U. Hommell (Eds.), The Institutional Development of Business Schools (pp. 176-195). Oxford University Press.

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