Branding  business schools: academic struggles with the management of reputation

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Institutional Development of Business Schools
Editors	A. M. Pettigrew, E. Cornuell, U. Hommell
Place of Publication	Oxford, U. K.
Publisher	Oxford University Press
Pages	176-195
ISBN (Print)	9780198713364
Publication status	Published - 13 Nov 2014

Cite this

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title = "Branding business schools: academic struggles with the management of reputation ",

author = "Rajani Naidoo and James Pringle",

year = "2014",

month = nov,

day = "13",

language = "English",

isbn = "9780198713364",

pages = "176--195",

editor = "Pettigrew, {A. M.} and E. Cornuell and U. Hommell",

booktitle = "The Institutional Development of Business Schools",

publisher = "Oxford University Press",

address = "UK United Kingdom",

}

TY - CHAP

T1 - Branding business schools

T2 - academic struggles with the management of reputation

AU - Naidoo, Rajani

AU - Pringle, James

PY - 2014/11/13

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UR - http://ukcatalogue.oup.com/

M3 - Chapter

SN - 9780198713364

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BT - The Institutional Development of Business Schools

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A2 - Cornuell, E.

A2 - Hommell, U.

PB - Oxford University Press

CY - Oxford, U. K.

ER -