| Original language | English |
|---|---|
| Title of host publication | The Institutional Development of Business Schools |
| Editors | A. M. Pettigrew, E. Cornuell, U. Hommell |
| Place of Publication | Oxford, U. K. |
| Publisher | Oxford University Press |
| Pages | 176-195 |
| ISBN (Print) | 9780198713364 |
| Publication status | Published - 13 Nov 2014 |
Cite this
Naidoo, R., & Pringle, J. (2014). Branding business schools: academic struggles with the management of reputation . In A. M. Pettigrew, E. Cornuell, & U. Hommell (Eds.), The Institutional Development of Business Schools (pp. 176-195). Oxford, U. K.: Oxford University Press.
Branding business schools : academic struggles with the management of reputation . / Naidoo, Rajani; Pringle, James.
The Institutional Development of Business Schools. ed. / A. M. Pettigrew; E. Cornuell; U. Hommell. Oxford, U. K. : Oxford University Press, 2014. p. 176-195.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Naidoo, R & Pringle, J 2014, Branding business schools: academic struggles with the management of reputation . in AM Pettigrew, E Cornuell & U Hommell (eds), The Institutional Development of Business Schools. Oxford University Press, Oxford, U. K., pp. 176-195.
Naidoo R, Pringle J. Branding business schools: academic struggles with the management of reputation . In Pettigrew AM, Cornuell E, Hommell U, editors, The Institutional Development of Business Schools. Oxford, U. K.: Oxford University Press. 2014. p. 176-195
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