Branding business schools

academic struggles with the management of reputation

Rajani Naidoo, James Pringle

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Institutional Development of Business Schools
EditorsA. M. Pettigrew, E. Cornuell, U. Hommell
Place of PublicationOxford, U. K.
PublisherOxford University Press
Pages176-195
ISBN (Print)9780198713364
Publication statusPublished - 13 Nov 2014

Cite this

Naidoo, R., & Pringle, J. (2014). Branding business schools: academic struggles with the management of reputation . In A. M. Pettigrew, E. Cornuell, & U. Hommell (Eds.), The Institutional Development of Business Schools (pp. 176-195). Oxford, U. K.: Oxford University Press.

Branding business schools : academic struggles with the management of reputation . / Naidoo, Rajani; Pringle, James.

The Institutional Development of Business Schools. ed. / A. M. Pettigrew; E. Cornuell; U. Hommell. Oxford, U. K. : Oxford University Press, 2014. p. 176-195.

Research output: Chapter in Book/Report/Conference proceedingChapter

Naidoo, R & Pringle, J 2014, Branding business schools: academic struggles with the management of reputation . in AM Pettigrew, E Cornuell & U Hommell (eds), The Institutional Development of Business Schools. Oxford University Press, Oxford, U. K., pp. 176-195.
Naidoo R, Pringle J. Branding business schools: academic struggles with the management of reputation . In Pettigrew AM, Cornuell E, Hommell U, editors, The Institutional Development of Business Schools. Oxford, U. K.: Oxford University Press. 2014. p. 176-195
Naidoo, Rajani ; Pringle, James. / Branding business schools : academic struggles with the management of reputation . The Institutional Development of Business Schools. editor / A. M. Pettigrew ; E. Cornuell ; U. Hommell. Oxford, U. K. : Oxford University Press, 2014. pp. 176-195
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