Branding business schools: academic struggles with the management of reputation

Rajani Naidoo, James Pringle

Research output: Chapter or section in a book/report/conference proceedingChapter or section

Original languageEnglish
Title of host publicationThe Institutional Development of Business Schools
EditorsA. M. Pettigrew, E. Cornuell, U. Hommell
Place of PublicationOxford, U. K.
PublisherOxford University Press
ISBN (Print)9780198713364
Publication statusPublished - 13 Nov 2014

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