Branding business schools: academic struggles with the management of reputation

Rajani Naidoo, James Pringle

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Institutional Development of Business Schools
EditorsA. M. Pettigrew, E. Cornuell, U. Hommell
Place of PublicationOxford, U. K.
PublisherOxford University Press
Pages176-195
ISBN (Print)9780198713364
Publication statusPublished - 13 Nov 2014

Cite this

Naidoo, R., & Pringle, J. (2014). Branding business schools: academic struggles with the management of reputation . In A. M. Pettigrew, E. Cornuell, & U. Hommell (Eds.), The Institutional Development of Business Schools (pp. 176-195). Oxford University Press.