Brand value, convictions, flexibility, and New Zealand wine

Michael Beverland

Research output: Contribution to journal › Article › peer-review

4 Citations (SciVal)

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title = "Brand value, convictions, flexibility, and New Zealand wine",

author = "Michael Beverland",

year = "2004",

month = sep,

day = "1",

doi = "10.1016/j.bushor.2004.07.009",

language = "English",

volume = "47",

pages = "53--61",

journal = "Business Horizons",

issn = "0007-6813",

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T1 - Brand value, convictions, flexibility, and New Zealand wine

AU - Beverland, Michael

PY - 2004/9/1

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UR - https://www.scopus.com/pages/publications/4444297496

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DO - 10.1016/j.bushor.2004.07.009

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