Brand value, convictions, flexibility, and New Zealand wine

Michael Beverland

Research output: Contribution to journal › Article › peer-review

4 Citations (SciVal)

Access to Document

@article{8df9381e847140c296948187d6854472,

title = "Brand value, convictions, flexibility, and New Zealand wine",

author = "Michael Beverland",

year = "2004",

month = sep,

day = "1",

doi = "10.1016/j.bushor.2004.07.009",

language = "English",

volume = "47",

pages = "53--61",

journal = "Business Horizons",

issn = "0007-6813",

publisher = "Elsevier",

number = "5",

}