Brand relationships: strengthened by emotion, weakened by attention

Robert Heath, David Brandt, Agnes Nairn

Research output: Contribution to journal › Article › peer-review

111 Citations (SciVal)

Original language	English
Pages (from-to)	410-419
Number of pages	10
Journal	Journal of Advertising Research
Volume	46
Issue number	4
DOIs	https://doi.org/10.2501/s002184990606048x
Publication status	Published - Dec 2006

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title = "Brand relationships: strengthened by emotion, weakened by attention",

author = "Robert Heath and David Brandt and Agnes Nairn",

year = "2006",

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AU - Brandt, David

AU - Nairn, Agnes

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