Brand relationships: strengthened by emotion, weakened by attention

Robert Heath, David Brandt, Agnes Nairn

Research output: Contribution to journalArticlepeer-review

85 Citations (SciVal)
Original languageEnglish
Pages (from-to)410-419
Number of pages10
JournalJournal of Advertising Research
Volume46
Issue number4
Publication statusPublished - Dec 2006

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