Brand relationships: strengthened by emotion, weakened by attention

Robert Heath, David Brandt, Agnes Nairn

Research output: Contribution to journal › Article › peer-review

101 Citations (SciVal)

Original language	English
Pages (from-to)	410-419
Number of pages	10
Journal	Journal of Advertising Research
Volume	46
Issue number	4
Publication status	Published - Dec 2006

Cite this

@article{62b8bcdeaf0047f7b8d0869057be0f3d,

title = "Brand relationships: strengthened by emotion, weakened by attention",

author = "Robert Heath and David Brandt and Agnes Nairn",

year = "2006",

month = dec,

language = "English",

volume = "46",

pages = "410--419",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "World Advertising Research Center",

number = "4",

}