Brand relationships: strengthened by emotion, weakened by attention

Robert Heath, David Brandt, Agnes Nairn

Research output: Contribution to journalArticle

LanguageEnglish
Pages410-419
Number of pages10
JournalJournal of Advertising Research
Volume46
Issue number4
StatusPublished - Dec 2006

Cite this

Brand relationships : strengthened by emotion, weakened by attention. / Heath, Robert; Brandt, David; Nairn, Agnes.

In: Journal of Advertising Research, Vol. 46, No. 4, 12.2006, p. 410-419.

Research output: Contribution to journalArticle

Heath, R, Brandt, D & Nairn, A 2006, 'Brand relationships: strengthened by emotion, weakened by attention' Journal of Advertising Research, vol. 46, no. 4, pp. 410-419.
Heath, Robert ; Brandt, David ; Nairn, Agnes. / Brand relationships : strengthened by emotion, weakened by attention. In: Journal of Advertising Research. 2006 ; Vol. 46, No. 4. pp. 410-419
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