Brand hate

Research output: Contribution to journal › Article › peer-review

334 Citations (SciVal)

Original language	English
Pages (from-to)	11-25
Journal	Journal of Product and Brand Management
Volume	25
Issue number	1
DOIs	https://doi.org/10.1108/JPBM-01-2015-0799
Publication status	Published - 2016

Access to Document

@article{a089764ca30c487a8d17d15d1847bfd8,

title = "Brand hate",

author = "Lia Zarantonello and Simona Romani and Silvia Grappi and Bagozzi, \{Richard P.\}",

year = "2016",

doi = "10.1108/JPBM-01-2015-0799",

language = "English",

volume = "25",

pages = "11--25",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

publisher = "Emerald Publishing",

number = "1",

}

TY - JOUR

T1 - Brand hate

AU - Zarantonello, Lia

AU - Romani, Simona

AU - Grappi, Silvia

AU - Bagozzi, Richard P.

PY - 2016

Y1 - 2016

UR - http://dx.doi.org/10.1108/JPBM-01-2015-0799

U2 - 10.1108/JPBM-01-2015-0799

DO - 10.1108/JPBM-01-2015-0799

M3 - Article

SN - 1061-0421

VL - 25

SP - 11

EP - 25

JO - Journal of Product and Brand Management

JF - Journal of Product and Brand Management

IS - 1

ER -