Brand hate

Lia Zarantonello, Simona Romani, Silvia Grappi, Richard P. Bagozzi

Research output: Contribution to journalArticlepeer-review

96 Citations (Scopus)
Original languageEnglish
Pages (from-to)11-25
JournalJournal of Product and Brand Management
Volume25
Issue number1
DOIs
Publication statusPublished - 2016

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