Brand hate

Lia Zarantonello, Simona Romani, Silvia Grappi, Richard P. Bagozzi

Research output: Contribution to journalArticle

68 Citations (Scopus)
Original languageEnglish
Pages (from-to)11-25
JournalJournal of Product and Brand Management
Volume25
Issue number1
DOIs
Publication statusPublished - 2016

Cite this

Zarantonello, L., Romani, S., Grappi, S., & Bagozzi, R. P. (2016). Brand hate. Journal of Product and Brand Management, 25(1), 11-25. https://doi.org/10.1108/JPBM-01-2015-0799