Brand hate

Lia Zarantonello, Simona Romani, Silvia Grappi, Richard P. Bagozzi

Research output: Contribution to journal › Article › peer-review

243 Citations (SciVal)

Original language	English
Pages (from-to)	11-25
Journal	Journal of Product and Brand Management
Volume	25
Issue number	1
DOIs	https://doi.org/10.1108/JPBM-01-2015-0799
Publication status	Published - 2016

Access to Document

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title = "Brand hate",

author = "Lia Zarantonello and Simona Romani and Silvia Grappi and Bagozzi, {Richard P.}",

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T1 - Brand hate

AU - Zarantonello, Lia

AU - Romani, Simona

AU - Grappi, Silvia

AU - Bagozzi, Richard P.

PY - 2016

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UR - http://dx.doi.org/10.1108/JPBM-01-2015-0799

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JO - Journal of Product and Brand Management

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